1. Sensory Branding. Brands can forge emotional associations in the customers’ minds by appealing to their senses.
  2. Craft Chat. Can you think of a better way to start up a dazzling conversation about your favorite brewery? With a brew candle, it’s always 5:00!
  3. Turn 12 oz. into 85 hours! Every time they light it up, they are reminded it’s time for a brew!
  4. Chicks dig em. Still trying to convince the lady in your life to join you at pint night? One whiff and might just become your newest brew buddy!
  5. Brand loyalty.  Beer drinkers love their beer and their neighborhood brewery. If they love your brew, they will love your brew candle!
  6. Brewery candles are different. Looks good, smells amazing. A tasty change from the usual brewery swag.
  7. Man cave scent decorating (or scent covering.) Candles are one of the easiest things to decorate a room with. Even if you don’t light the candles, they look great in a room!
  8. More men are lighting up. So much so that someone has coined the phrase, “man-dle.” We promise never call our brewery candles, “brew-dles.” Totally lame.
  9. Impulse buy. Readily accessible and easy to buy.  Candles are a very common impulse buy. Candles are used in 7 out of 10 U.S. households.
  10. Unique gift for the craft beer lover.” One of the many online search phrases people use when searching for gifts for their brew-loving babe.
Categories: Ramblings

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