Transform Your Microbrew into a Candle

Barley & Hops Craft Candles

Is the merch section of your brewery looking lonely? Are you looking for a unique way to expand upon your brewery branding?

Barley & Hops Craft Candles loves working with breweries & microbreweries.


Because we have found a whole new world of untapped aromas & scents that HAVE to be shared, and breweries are our inspiration!

Craft beer & breweries are our inspiration.

Wax is our carrier.

It just so happens that Marsha Flowers is one of the midwest’s most esteemed candle pourers and scent creators. For over 25 years, Marsha has been pouring her unique and addictive scented candles at her little shop called 5B&Co. Candlemakers.

Visitors would come from many miles away to replenish their stock of her amazing candles.

A few years ago, Marsha closed the doors to her Weston, MO location and started pouring from home.

One night, Marsha, her husband Jack, her friend Carrie and her husband Brandon were sitting out on the deck – sharing a mixed bag of craft beers. They had a fantastic variety of IPA’s (Marsha’s fav), Porters, Stouts, Ales and seasonals. Brandon had picked up a Samuel Smith’s Organic Chocolate Stout for us all to share. As soon as the glass hit Marsha’s mouth, she could help but take a whiff.

“This beer smells amazing,” she exclaimed.

Everyone else took a moment to take a sniff. Carrie, graphic designer and web girl for Barley & Hops Craft Candles, agreed wholeheartedly.

Brandon and Jack both agreed that if Marsha could match the aroma of the Organic Chocolate Stout and put it in a candle, craft beer lovers everywhere would rejoice.

So she did. Check-out Big Henry’s Organic Chocolate Stout beer candle.

Brewery Branding for Microbrew Candles

As the night wore on, so did the microbrew sniffing and drinking. It was decided that breweries, microbreweries and cigar shops HAD to come into play somehow, someway.

They got their feet wet by scent-matching a few of the group’s favorites. This is how they got the scents for their core 10 craft beer candles. At our launch party, they were pleased to discover that both women and men LOVED these unique candles!

There were quite a few women that had their reservations, saying “Really? A beer smells good?”

All it took was a few sniffs, and they were convinced.

This was about the time when party-goers began asking them if they could scent-match a beer from their favorite Kansas City brewery. The Torn Label and The Big Rip Breweries came up in conversation multiple times.

Fast-forward a couple of weeks, they found themselves sitting in both above mentioned Kansas City breweries tap rooms, deciding which microbrew they should scent-match! Both breweries thought the idea of scent-matching one of their favorite brews would be the ultimate addition to their brewery branding. We scent-match the beer, slap their label on the side and WA-LA….the perfect unique brewery gift to add to the merch selection!

The idea went over so well, the ladies of Barley & Hops Craft Candles decided to take this idea on the road! Why not create a collection of craft beer scented candles that represent some of the best United States breweries?

Barley & Hops Craft Candles invites local breweries & microbreweries to add their favorite microbrew to the collection! We match the scent, we put your label on it, and you sell it in your breweries merch section!


Categories: Wholesale


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